New Revenue Streams for CNPA Publisher Members
- Three-year partnership offers advertisers exclusive access to a premium digital advertising network
- Ability to attract premium advertisers through precise targeting and collective offering
- Adforce.com is a leading advertising network in Europe and the US
The California Newspaper Publishers Association (CNPA) is teaming up with leading advertising network Adforce.com to provide a premium digital advertising network across CNPA’s member titles.
CNPA has been in operation since 1888 and has over 1,300 daily, weekly and student newspapers members. The three-year strategic partnership with Adforce.com will help enhance its members’ advertising offering by providing a single point-of-purchase for brands and advertisers wishing to reach audiences in California, with precise targeting by location, device and even time of day. In turn, member publishers have the potential to generate additional income from their mobile and web content.
Adforce.com has carried thousands of campaigns for many major international brands in the U.S. and Europe to become a leading mobile advertising network. In February, it agreed a three-year partnership with the New York Press Service (NYPS) to provide digital ad services across more hundreds of weekly, daily, regional and culturally specific newspaper sites.
“The CNPA Strategic Planning Committee looked carefully at both the effort begun in New York to create a nationwide high-CPM digital network run by state press associations and the ability of new strategic partner Adforce.com to provide all the expertise and support necessary to make it happen,” said John Burns, chairman of the CNPA Strategic Planning Committee and publisher of the Petaluma Argus-Courier.
“The committee recommends each CNPA member look carefully at this opportunity powered by CNPA and its sister press associations to create a nationwide digital sales force and placement process that will drive new revenue to your newspaper.”
Along with enabling precise targeting for advertisers, Adforce.com’s end-to-end service includes media planning, creative services, campaign management, reporting and analytics.
Colm Grealy, CEO of Adforce.com said: “As newspapers embrace digital, it is our aim to help them take advantage of the lucrative revenue streams from their digital content. In partnership with CNPA, Adforce.com will make it easier for publishers to attract premium advertisers. Providing a single point of purchase that can engage millions of readers across the State of California.”
Adforce.com was founded in Dublin, Ireland, by a team of highly experienced entrepreneurs who have been at the forefront of the Internet and digital media industry since its inception. Colm Grealy was CEO of Ireland’s first commercial internet company, Ireland On-Line (IOL) and also founded Online.ie and IrishAbroad.com.
Along with hundreds of NYPS publishers, Adforce.com clients include Landmark Media, Vice.com, Goal.com, IMDb, Amazon, Communicorp, Triton Digital, Premierleague.com, TuneIn & RTE Radio.
Adforce.com is a leading advertising network that provides a single point of contact for media agencies and brands wishing to advertise on mobile, tablet, digital audio and web platforms. Adforce.com is headquartered in Dublin with offices in Brussels and New York.
About The California Newspapers Press Association (CNPA)
The California Newspaper Publishers Association is a trade association representing the interests of over 1300 daily, weekly and student newspapers, all their digital efforts and related lines of business. Its wholly owned subsidiary, CNPA Services Inc., provides print and digital advertising services to advertisers and the newspaper industry.
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