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PNA LaunchPad connects digital startups with media companies, welcomes newest startup Laudd

PNA LaunchPad

Harrisburg,Pennsylvania (PR MediaRelease) June 8, 2015

The Pennsylvania NewsMedia Association is pleased to welcome Laudd to its second group of PNA LaunchPad startups. PNA LaunchPad is a first-of-its-kind statewide pilot program connecting digital startups and local media companies.

PNA LaunchPad brings together companies developing technologies for the news media industry and media companies who want to lead the way in implementing new strategies for the future. The LaunchPad, through its advisory committee, evaluates and recommends the most promising products or technologies to PNA members several times during the year.  The PNA then works to match the selected startups with potential news media customers in Pennsylvania. To participate in PNA LaunchPad, apply here.

Laudd, PNA LaunchPad’s newest startup, enables digital publishers to simultaneously increase social traffic and subscription revenue, by giving users points for constructive actions such as subscribing or generating traffic from shared content. Users can redeem points for rewards offered by a network of publisher-approved websites, and non-subscribers can redeem points for premium content access.

“We are excited to welcome the newest PNA LaunchPad startup Laudd, a platform that offers novel content monetization solutions,” said Teri Henning, president of the PNA. “Pennsylvania, with more family owned news media companies than any other state in the country, is the ideal environment to match startups developing products for the industry with the companies who are willing and able to experiment with new technologies. Startups like Laudd benefit by finding customers to use and help further develop their products; the media companies benefit by finding new technologies and revenue streams to better position themselves for the future.”

“The PNA has played a leading role in identifying and encouraging innovation in news media,” said Atul Tulshibagwale, founder and CEO of Laudd. “By endorsing Laudd they have recognized an indispensable service that publishers can leverage to engage their community and increase traffic and subscriptions.”

To make your website Laudd-able, visit the Laudd website or contact info@laudd.com. Laudd joins PNA LaunchPad startups FEM Inc., tapCLIQ, and Saambaa. Contact Matt Caylor at matthewc@mansimedia.com or (717) 703-3040 to connect with any of the PNA LaunchPad startups or find out more.

About the PNA: The PNA, founded in 1925, is the nonprofit trade association for print and digital media in the Commonwealth of Pennsylvania. Its mission is to advance the business interests of Pennsylvania news media companies and to promote a free and independent press. It has more than 300 newspaper and media members, including daily, weekly, and college newspapers and online publications.

Nikki Rhoads
Pennsylvania NewsMedia Association
Communications Director
(717) 703-3071
nikkir@pa-news.org

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