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California John Lennon License Plate helping to end hunger, one plate at a time

DMV pre-sale to put the iconic John Lennon self-portrait image, authorized by Yoko Ono Lennon, on California license plates to help fund California food banks.

California Association of Food Banks

Los Angeles,California (PR MediaRelease) February 3, 2018

The California DMV (Department of Motor Vehicles) has commenced the pre-sale to put the iconic self-portrait image of John Lennon on California license plates to help fund the food banks throughout the state of California. This special license plate features the famous John Lennon self-portrait image and the slogan, “IMAGINE no hunger.” Proceeds from sales will be administered by the California Department of Social Services (CDSS) and distributed to the California Association of Food Banks (CAFB) to be utilized throughout the state of California.

The plates are available for pre-order now, for both automobiles and motorcycles, at https://CaliforniaImagine.com/.

The John Lennon self-portrait image provides a powerful symbol of his humanitarian legacy, raising awareness to the need to address hunger in our state and providing an image that will promote significant funding to help end hunger in California.

Yoko Ono Lennon has kindly authorized the use of the iconic self-portrait image to help the CAFB in their ongoing fight to end hunger in California. “Imagine is a great word to spread around and I was happy to do this because it is helping a very important charity.”

“These Imagine license plates will bring vital awareness to a critical problem in our state and will raise funds to provide nutritious food for those in our community facing food insecurity,” says Michael Flood, President and CEO of the Los Angeles Regional Food Bank (www.lafoodbank.org). “Everyone who purchases one of these plates will have committed to the fight against hunger in California.”

 

“Each license plate is another reminder that food insecurity is an everyday challenge for children and families across our state,” says Todd Bland, Deputy Director of the Family Engagement and Empowerment Division with the California Department of Social Services (www.cdss.ca.gov). “This new license plate option allows people to financially support a supply of healthy food for hungry Californians.”

“We are thrilled with this opportunity,” said Sue Sigler, Executive Director of California Association of Food Banks (www.cafoodbanks.org). “The Imagine license plate offers an opportunity for Californians to say ‘hit the road’ to hunger in our state.”

“Working together we can realize a hunger-free California,” said Leslie Bacho, CEO of Second Harvest Food Bank of Santa Clara and San Mateo Counties (www.shfb.org). “The Imagine plates not only raise awareness of the scope of the challenge, but also directly help alleviate hunger in our state with proceeds from the plates going to the over 40 food banks throughout California who are feeding the millions of children, seniors, veterans and working adults who struggle with food insecurity.”

“Every person driving behind someone with an Imagine license plate will know that person is leading the way to a California absent from hunger,” states Mark Lowry, Director, CAPOC’s Orange County Food Bank (www.capoc.org).

The Imagine license plate launch brings together CDSS with its longtime hunger-fighting ally, CAFB, a membership organization representing 41 food banks throughout the state that collectively provide food to 6,000 community-based organizations and to 2 million Californians in need.

The Department of Motor Vehicles (DMV) will begin the process of creating the program to issue the “Imagine No Hunger” license plates upon receipt of 7,500 pre-paid applications.

Visit CaliforniaImagine.com to pre-order the Imagine No Hunger license plate and help end hunger in California.

More information, and reserve a license plate now at: https://californiaimagine.com/reserve-license-plate/.

About California Association of Food Banks:
CAFB partners with 41 food banks and over 6,000 local agencies. Our mission is to end hunger in California, and our vision is a well-nourished and hunger-free California, where all people have enough food to lead a healthy life. Learn more at: http://www.cafoodbanks.org/.

Daniela Ogden
California Association of Food Banks
Director of Communications and Development
5103509919
Daniela@cafoodbanks.org
Don Williams
California Department of Social Services


Don.Williams@DSS.ca.gov
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