Rainforest Partnership is in Fast Company this week.
The Austin-based nonprofit is attending the Cannes Lions International Festival of Creativity, consulting with leading creatives worldwide through a program sponsored by Fast Company and Microsoft, Inc. Rainforest Partnership was selected to be one of three winners worldwide of Create GOOD, which puts creative industry leaders to work solving the challenges of nonprofits.
“We are energized with the amount and caliber of entries we received for Create GOOD,” said Jonathan Oliver, Global Head of Innovation, Advertising, Microsoft. “While it was tough to narrow the selection to three finalists, we know the selected winners will benefit hugely from the creative problem solving coming out of Cannes. This effort is an integral part of Microsoft’s overall initiative to empower creativity and make the world better.”
Microsoft and Fast Company also chose l’Ecole de Choix, a Haitian trilingual elementary school that offers high-quality education for children living in extreme poverty, and the Paleo-Oncology Research Organization, which studies cancer in ancient societies to gain insight that will help fight the disease today. All three winners will lead a workshop this afternoon and invite conference participants to help solve a creative challenge. Rainforest Partnership’s challenge is to devise a social media campaign to build awareness of climate change among young, digitally connected individuals.
All three winners will also be featured at FC/NY, Fast Company’s weeklong innovation festival in November.
“This is a great opportunity for Rainforest Partnership to change the way young people think about climate change,” said Melissa Matherne, Director of Communications at Rainforest Partnership. “Most people think there’s nothing they can do themselves to solve such an enormous, global problem. Our challenge is to bring it down to a human scale, so all of us can chip away at it with everything we do.” Rainforest Partnership’s Ms. Matherne will be leading the workshop in Cannes.
Rainforest Partnership protects Amazon rainforests by finding economic opportunities among the goods and services naturally found in the forest. “When rainforest communities have an economic stake in keeping the forest intact, they protect the forest and make an income that allows them to pay for health care and their kids’ education,” said Niyanta Spelman, executive director. “When rainforest communities protect their forests, they do it for themselves and all of us everywhere,” Ms. Spelman said.
Rainforest Partnership protects Amazon rainforests by finding economic opportunities among the goods and services naturally found in the forest.
Liz CoufalRainforest Partnership512-420-0101Liz@RainforestPartnership.org
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