Ten-city athletic tour challenges “executive athletes” to compete in NFL Combine-style contest, raising millions for pediatric cancer research
The D10, a national tour that uses high-level athletic competition to raise funds for pediatric cancer research, will debut in Columbus on August 3. With its innovative combination of performance-based donating, intelligent live-streaming, and world-class membership benefits, The D10 sees [city] as a keystone market for its continued expansion.
“Columbus has been on our radar for years. As The D10’s relationship with Memorial Sloan Kettering Cancer Center has flourished, it made sense in 2019 to bring our combination of philanthropy and athletic excellence to this sports-mad city,” said D10 Founder and CEO Dave Maloney.
D10 athletes compete in ten events testing strength, speed and agility. Every D10 athlete raises money for The D10’s charitable beneficiary, with many donations taking the form of performance-based pledges, which can increase or decrease on game day, based on the athlete’s result.
“Performance-based pledging is about more than making an impact on the fight against cancer,” Maloney said. “It’s about raising the stakes of an athlete’s preparation and performance. You’re training and competing with your peers for a common purpose, and the result is to harness the motivation, the intensity and the feeling of identity we had as amateur athletes in pursuit of a championship.”
A former varsity track athlete at Auburn University, Maloney founded The D10 in New York City in 2009. The competition has since raised more than $12.5 million to benefit pediatric cancer research.
About The D10
Competing on teams or as individuals, The D10’s “executive athletes” train weekly with premier coaches in each D10 market. For additional background and registration information, visit www.thed10.com.
Contact: Matt Chmura